Prizes to incentivise commuters to avoid the peak

  • Here's a translation of an interesting article about an SNCF project to offer prizes to commuters to incentivise travelling outside the morning peak.

    Users register on a website, and then their smart travelcard logs when they travel. The more that they avoid the extreme peak time of 08:00 to 08:45, the more points they accumulate - which can be spent on tablet computers, headphones or even electric bikes.

    The article points out the win-win nature of the concept, with commuters winning attractive prizes and enjoying less congested trains, and local employers anticipating that their employees will arrive at work fresher and more productive.